South America

By Angela Betancourt  This fall, just in time for Art Basel, Miami will welcome the highly anticipated Ligne Ateliers showroom to Wynwood. The Ligne Atelier is a boutique furniture and lighting showroom that caters to the elite clientele looking for the finest in home décor. This will be the company’s first showroom to feature all of the luxury brands they work with and give their clients the opportunity to engage with their offerings on a new level. The Ligne Atelier will be open to the trade as well as the general public. Collections in the Atelier are from the finest craftsman and designers throughout Europe and South America with designs ranging from contemporary to transitional for residential and select commercial projects. Founded by Meredith, 29 and her husband Yuri, 28, the Ligne Atelier is their new endeavor stemming from the couples highly established Ligne Group, a luxury de- sign company that is focused on building, promoting and distributing global brands. The Ligné Group was found- ed in 2013 and consists of three divisions: Ligné Agency, Ligné Magazine and Ligné International. The group has become a driving force behind the market expansion of leading industry brands, and continues to develop their portfolio throughout Europe and the Americas. Both Meredith and Yuri founded the Ligne Group to fill a void within the industry. Within the past few years, there has been a massive shift on how the industry executes its business functions. End users have become much savvier, and designers are discovering new methods to promote themselves that are found outside of the traditional design centers of yesterday. Meanwhile the balancing act to respect the designer and satisfy the end user has become more challenging. In the midst of all the change, Meredith and Yuri recognized an opportunity to help bridge the gaps and fill a void. The Ligne Group was their answer. There was a need on the business side to help designers connect with new products while helping buyers connect with new designers. The Ligne Agency division offers public relations, marketing, brand development, graphic design, and other services to their luxury design clients. Ligne International is the group’s sales, distribution, and import and export division and the Ligne Magazine is a quarterly online publication for the luxury shelter industry that serves as a resource for designers and the press about what is happening within the Ligne group. Despite being so young, the Ligne Group exploded onto the scene and quickly became a major player. The company has since worked with some of the world’s most impressive designers as well as with luxurious and iconic brands. Their new Miami Atelier is a reflection of their in- dustry clout. Brands being showcased include collection’s from Vaheed Taheri, Louis Kazan, Byford and Veronique, and Windfall Contemporary Crystal Lighting. Windfall Contemporary Crystal Lighting is a dynamic contemporary chandelier brand which has set out to re-define the nature of crystal chandeliers. The couple’s decision to establish the Ligne Atelier in Miami was in part because of how well Windfall sales were doing in the city. Their original plan was to open in Los Angeles. However, with Miami’s growing prestige as a designer city combined with all the new residential developments and foreign investments; Meredith and Yuri knew Miami, rather than LA, was where they needed to be. “We were doing great sales in Miami and that made us increasing more familiar with the city so we went with the demand” said Meredith. “We were already doing business in Miami prior to the decision of opening the Atelier here.” The selection of the Atelier in Miami gives the Ligne Group some added advantages they won’t get anywhere else. The cities proximity to South America gives However, with Miami’s growing prestige as a designer city combined with all the new residential developments and foreign investments; Meredith and Yuri knew Miami, rather than LA, was where they needed to be. “We were doing great sales in Miami and that made us increasing more familiar with the city so we went with the demand” said Meredith. “We were already doing business in Miami prior to the decision of opening the Atelier here.” The selection of the Atelier in Miami gives the Ligne Group some added advantages they won’t get any- where else. The cities proximity to South America gives them easier access to reach potential clients coming to Miami from key markets in that region. Meredith also explains that Miami’s design tastes are also a good fit for the Ligne Group and their new Atelier. “Miami has a bigger appeal for the contemporary aes- thetic and for the Miami lifestyle,” she said. “The views are a part of the décor so designs usually have clean lines.” Miami clients like to have some WOW factor whether it’s with an extravagant chandelier, a piece of art, or a pop of color from artwork. They understand these trends and are able to accommodate them via their access to a network of highly talented designers. Access to this network of creativity, will now be even more accessible with the opening of their Wynwood showroom. The couple is very excited to finally materialize a plan that has long been a part of their Ligne Group vi- sion. The Ligne Atelier, in addition to being a compa- ny milestone, will also be a testament to the hard work and expansive knowledge the company’s two founders bring to the table. Meredith obtained her B.A in Art History from Pepperdine University in Malibu, California and her M.A. in the Fine and Decorative Arts from the University of Glasgow in the United Kingdom. She studied architecture at Oxford University in England and traveled extensively through Europe while completing her dissertation. Her husband Yuri comes from the fashion industry. He’s worked with Fendi Case, Saks Fifth Avenue and Neiman Marcus where he was a couture buyer. Meredith met Yuri when she worked as Fendi’s art curator. It wouldn’t be farfetched to say that they are a design industry power couple. When they