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Mara Hoffman

Beauty, Events, Fashion, Health & Fitness, Health & Fitness, LIFESTYLE, MSM Online

Black Friday Deals & Steals

By Alyse Mier Black Friday is here, and with it comes an overwhelming amount of deals for those hoping to start their holiday shopping. Since you may not have had time to search the Internet for the best deals we did the legwork for you. Below are 15 deals we think you need to check out this Thanksgiving weekend. Athleta From November 27th-December 1st save 20% on everything in store and online. Banana Republic Enjoy 50% off sweater and 40% off the rest. Cole Haan Cole Haan is offering 50% off select styles from November 25th-November 29th. Right now you can also receive 30% off full price items site wide and in stores. Equipment Take advantage of Equipment’s 25% off everything sale. Shop the sale from November 25th-November 30th. Gap Gap is currently running 50% off your entire purchase, no exclusions. If you’re shopping online enter code EARLY at checkout. If your shopping in stores discounts will be taken at the register. Snag this deal from November 25th-November 28th. Joie Save 25% off all full price and sale items. This deals extends from November 25th-November 30th. Journelle Shop Journelle’s More is More sale until December 1st. Take 15% off purchases of $150+, 20% off orders of $300+ and 25% off orders of $500 or more. Be sure to use code THANKSLOVELY at checkout. Kate Spade Enjoy up to 75% off select apparel and accessories during the Kate Spade Surprise Sale. Sale ends November 28th. Loeffler Randall Snag an extra 15% off already on sale shoes with code BLKFRIDAY. Mara Hoffman Shop select styles from 30%-70% off. 5% of all sales will benefit Art Start throughout the holidays. Nasty Gal Shop the Black Friday sale from November 24th– November 27th and receive 30% off select black styles. Also enjoy 30% already marked down items. Nordstrom/Nordstrom Rack It’ll be hard to resist 20% off the entire store at Nordstrom when Black Friday comes around. Nordstrom Rack is offering an additional 30% off clearance items. And for those who shop online on Black Friday Nordstrom Rack sweetens the deal by offering free shipping. Neiman Marcus On Black Friday from 8am till noon take an extra 33% off already reduced prices. At noon take an additional 20%. And with any purchase of $100 or more you’ll receive a $50 gift card. All day Friday and Saturday take 40% off select designer apparel. Sephora All day on November 27th snag a number of products that will be marked down as low as $10. Scotch and Soda Save 30% off on the fall/winter collection and receive 10% off everything else. If you’re shopping online be sure to use promo code BlackFriday.

Fashion, MSM Online, Swimwear

Your Guide to Miami Swim Week 2015

By Gisel Habibnejad Miami Swim Week is only a day away and with so many fashion shows and events occurring this week, it’s hard to keep up. MSM has compiled a list of scheduled events to make sure you don’t miss a beat. WEDNESDAY, JULY 15TH Peroni Annual Sneak Peak ­– 6-9pm ­– STK Miami THURSDAY, JULY 16TH Art Institute Fashion Show – 1pm – Main Funkshion Tent Liliana Montoya – 6pm – Main Funkshion Tent If you love mermaids, you are not going to want to miss Liliana Montoya’s Swim Spring/Summer 2016 collection. The show will include “sea-jungle” inspired trends that are all the rage this summer. Planet Fashion TV VIP Opening Night Reception & SWIMMIAMI Kickoff – 6-10pm – W Hotel What better way to celebrate the first official day of Miami Swim Week than with a special performance by MSM’s co-owner, Julio Iglesias Jr.? Sponsored by Planet Fashion TV, the fun event will include a presentation by Lacoste™ to celebrate the opening of SWIMMIAMI 2016. RSVP: (305)793-1389 Art Hearts Fashion – 8pm – Main Funkshion Tent Peroni Emerging Designers – 9pm – SLS Hotel FRIDAY, JULY 17TH Gypsea Swimwear & Lychee Swimwear – 12-2pm – Kaskades Suites Issa de’ Mar Dinner & Presentation – 6pm – Soho Beach House Robb & Lulu – 6pm – Main Funkshion Tent SAME SWIM by Shea Marie ­– 6-8pm ­ EDITION Hotel Clover Canyon Presentation – 6:30-8:30pm – SLS Hotel Hammock Runway Show – 7pm – W Hotel Dijana Swim – 7pm – Bass Museum Filthy Haanz – 8pm – 1Hotel Mikoh – 8:30pm – 1Hotel Mikoh designers Oleema and Kalani Miller showcase their latest swimwear collection highly influenced by surfer chic meets femininity. Style Saves Swim – 9pm – EDITION Hotel Sinesia Karol – 9pm – The Setai San Lorenzo Bikinis – 9pm – W Hotel Wildfox NightSwim – 9pm-12am – Delano South Beach 6 Shore Road by Pooja – 9:30pm – Main Funkshion Tent Mia Marcelle – 10pm – 1Hotel At this year’s Miami Swim Week, fashionistas will be excited to learn that the Mia Marcelle 2016 Collection is bigger and better than ever. You can also expect the men’s line to be joining the runway once again! Hot As Hell Party – 10pm-12am – Soho Beach House SATURDAY, JULY 18TH SwimShow – 9am-6pm until Monday – Convention Center Hammock Trade Show – 9am-6pm until Monday – W Hotel Cabana Trade Show – 10am-6pm until Monday – Collins Park Zigilane Lunch & Presentation – 12pm – Delano Hotel Bungalow 253 by RxGenesys – 1-4pm – EDITION Hotel Escape Miami Style Lounge – 1-6pm – Shelborne Hotel Elite Gifting Lounge & Body Beauty Suite – 1-6pm – 1Hotel Keva J. – 2-4pm – Ritz-Carlton Hotel Mohini – 4-6pm – Shelborne Hotel DIVE Preview – 5pm – SPACEBY3 Gottex – 6pm – 1Hotel Tori Praver – 6:30pm – Main Funkshion Tent CFDA Fashion Incubator Presentation – 7pm – W Hotel Mara Hoffman – 8pm – Casa Casuarina – Invite Only DIVE IN Movie – Swim Week Edition – 8:30pm – The Standard Luli Fama – 9pm – Main Funkshion Tent Join Luli Fama as they present their latest swimwear dream catcher themed show. Being one of the highly anticipated designer brands at Miami Swim Week, you won’t want to miss it! Caffe Swimwear – 9pm – W Hotel Belusso – 10pm ­– 1Hotel With celebrities like Jessica Biel, Miranda Kerr, Eva Longoria, and Chrissy Teigen rocking this swimwear brand, you know you can only expect unique and detailed designs by Belusso. The comfortable pieces exude luxury as this year’s designs were inspired by Steve McQueen’s automobile collection. Frankie’s Bikinis – 10:30pm – W Hotel SUNDAY, JULY 19TH Akai, Alexibella & Siempre Golden Brunch – 11am – Seagrape at the Thompson Hotel Swim Week Field to Table Brunch – 11am-3pm – Mmmm French Café We Are Handsome Preview Brunch ­– 11:30am – EDITION Hotel The always interesting, We Are Handsome designs never seem to disappoint. This year, the Australian-based brand will showcase their latest pieces with an exclusive presentation at the EDITION Hotel. Lazy Sunday BBQ: Swim Week Edition at The Standard Spa Miami Beach – 12-8pm – Standard Spa Bungalow 253 by RxGenesys – 1-4pm – EDITION Hotel Swim Week Pool Party – 2pm – The Broken Shaker Anita Rincón Swim – 2-4pm – Riviera Hotel Nookie – 5-7pm – Mondrian Hotel Lycra Presents: Lybethras & Lila Nikole – 6pm – 1Hotel SwimShow Cocktail Pool Party – 7pm ­– Thompson Hotel Protela Colombian Trend (Maaji, Agua Bendita, Hernan Zajar, Saha, Malai, Firlan) – 7pm – W Hotel Maaji – 8pm – Main Funkshion Tent Hot As Hell Resort/Spring 2016 Collection – 8:30pm – 1Hotel Hot As Hell designer Sharleen Ernster debuts her first ever swimwear collection at this year’s Miami Swim Week. With previous experience as the Chief Design Officer of Guess, it’s safe to say this collection is one to watch out for. AD for Men – 9pm – SLS Hotel Floridita – 9:30pm – The Setai Acacia – 9:30pm – Main Funkshion Tent Indah – 10:30pm – W Hotel

Beauty, The Issue

A Vanity Fair at Vanity Projects

By Gisel Habibnejad Photography by Gesi Schilling If you’re looking to spice up your style, this summer is the one to take that chance. However, there is no need to look any further than your very own fingertips. The latest craze in beauty is without a doubt nail art. Whether it’s trying a new bold color or simply adding an accented topcoat, nail art comes in different forms and variations. Luckily for Miamians, the leading nail art company has finally made its big move to our city. However, Vanity Projects is no stranger to our beloved city. If the name sounds familiar to you, it’s probably because they have actively participated in Art Basel Miami for the last 3 years. Not only that, they also did the models’ nails for the Mara Hoffman Swim SS15 presentation last year. Vanity Projects combines a high-end nail atelier with contemporary art videos – talk about nail art. While the first location is in New York, they decided to open their second atelier at the ever evolving in fashion and style – the city of Miami. “Miami is a perfect city because it is equally part culture, fashion, and lifestyle centric,” says founder Rita de Alencar Pinto. “I love Miami, it is a city on the rise and I believe my brand will be very successful here.” Just like our Magic City, their style is always growing and changing, as they are constantly hosting international nail artists to test their creativity within their very walls. Hailing from several fashion capitals of the world, such as Tokyo, Paris, London, Barcelona, Singapore, and Melbourne, these nail artists work on rotation for a limited time at Vanity Projects. This summer, you can expect Britney Tokyo, Spifster, Gina Oh, and Sophy Robson to take over the atelier and transform your mani/pedi experience. While they are usually the main attraction, it is the resident artists who keep clients coming back for more with their high expertise in nail art with Japanese gel. What really sets this nail salon apart from the others is the combination of fashion, culture, and art successfully working in harmony with one another. That 1 hour and 30 minute nail session goes by fast when watching videos hand-picked by the creator of Vanity Projects herself. As a curator, Rita also invites other curators across the globe to create edgy, contemporary art to be displayed on the screens of the atelier. The programs are always changing as they switch-up every 6-8 weeks, so as a loyal client you’ll never miss a beat. Dior, Floss Gloss, RGB, Smith & Cult, and Trust Fund Beauty are the typical brands you’ll see on the shelves. What about Rita’s favorite trends this season? “Nude with a twist is what we are calling the hottest trend in nail art this summer. Neutral colors have been a huge trend over the winter and into summer; white tribal looks or Coachella inspired turquoise on a nude background feels chic and fun at the same time,” shares the enthusiastic art lover. With future plans on the horizon, like performance art programs to accompany the videos, clients can always expect the latest in nail and art at Vanity Projects. For more information on Vanity Projects, please visit www.VanityProjectsnyc.com/miami Click here to view this post in the July/August digital issue. Click here to view our online issue.

Beauty, Events, Makeup & Hair, The Issue

The Nordstrom Beauty Trend Show Amps Your Beauty Style

By Gisel Habibnejad On December 13th, a huge crowd gathered outside awaiting the doors to open at 8am for Nordstrom Merrick Park. Why would women across Miami wake up so early on a Saturday? The annual Nordstrom Beauty Trend Show, of course! Seats filled up quickly as everyone anxiously anticipated for the fashion show to begin. The beauty trend show opened with the lively and hilarious host, Nordstrom Beauty Director, Gilbert Vera. Soon after, beautiful models strutted down the runway with designer clothes ranging from Mara Hoffman, Clover Canyon, and Rebecca Taylor. These outfits centered on the Velvet Berry Lip beauty trend. The fall trend continues to grow in popularity as seen on celebrities such as Kylie Jenner, Emma Watson, and Jessica Alba. The most notable of colors was MAC’s Pro Lipstick in Sin ($16) as seen on the cover photo for the event. Geir Ness, creator of Laila perfume – the essence of Norway, also made a special appearance to speak about the unique scent and gift set ($99) and spritz the floral scent across the audience. For the next segment of the beauty show, models showed-off their night eye shadow shades. Makeup brands included Trish McEvoy and Lancôme. The crowd favorite was easily the 5-Colour Eyeshadow Palette ($60) by Dior. The collection includes 11 different color combination palettes to choose from, all containing soft shades allowing for an easy day-to-night transition. Also seen on the models was Yves Saint Laurent’s Fusion Ink Foundation SPF 18 ($60). The lightweight formula was voted #1 by nationwide magazines and can be considered as the “freedom foundation” as it is ideal to prevent that cakey-makeup look. The models were adorned with Diane von Furstenberg, Kate Spade, and Just Cavalli. The last fall beauty trend showcased was sparkling accents. The beautiful makeup looks were the picture-perfect pop of detail for the fabulous outfits sported by the models. Designer brands included Vince Camuto, Helmut Lang, and Philip Lim. The most attention-grabbing item of all was the My Burberry Eau de Parfum ($95) now sold at Nordstrom Merrick Park Burberry beauty counter. The beautiful bottle is tied with an iconic trench coat inspired bow around the top. After the fantastic beauty show, attendees enjoyed the rest of their day at the beauty counters receiving free makeovers from brands such as Christian Dior, Dolce & Gabbana, and Anastasia Beverly Hills – among the many others. Throughout the day, Nordstrom Beauty Stylists assisted event goers by handpicking the best makeup customized to their desired preferences. Beauty Stylist Juan Reyes shared his favorite brands and must-haves of the season. For cleansing and toning, his go-to product is La Prairie’s Cellular Cleansing Water for eyes and face ($90). With one wash, the product cleans all traces of makeup – without the use of water. In addition, you will immediately see improvement in your skin as you begin your path to anti-aging; healthy skin is always in-style. Juan also recommended the Tom Ford Perfume Sampler Collection sold only at Nordstrom Merrick Park. The sampler includes scents such as, Oud Wood and Jasmin Rouge for men and women, respectively. For all things beauty and fashion, it’s safe to say Nordstrom Merrick Park has the essentials to take care of every beauty need by all the best brands and stylists. Photography by Alicia Palma Click here to view post on the January/February 2015 issue.   

Shows & Events, Swimwear, The Issue

The Mercedes-Benz Fashion Week Swim 10th Anniversary

By Katie Jackson / Photography by Imani Ogden The annual Mercedes Benz Fashion Week Swim is notorious for bringing Miami one of the hottest shows in fashion in the world, and the 10th anniversary of the smoldering event was certainly no different. Beginning on July 17th, The Raleigh Hotel was taken over by editors, bloggers, and fashionista’s from across the globe who came to witness the incredible lineup of designers that would debut their 2015 collections. The days that followed brought a plethora of astounding colors, prints, fabrics, props, accessories, and of course, spectacular hair and make-up that left the thousands of attendees in awe. Didn’t get a chance to catch the shows? Don’t fret. We’ll break down the hottest shows to hit the MBFW Swim 2015 run- ways, as well as the glamorous late night soirees and poolside parties that followed. Let’s look back on all the swimwear fabulousness, shall we? Thursday, July 17: Celebrating 10 Years of MBFW Swim What better way to begin the 10th anniversary of the hottest week in swimwear than by throwing a bash to honor the designers that have participated since the beginning? Designers such as L*Space, Mara Hoffman, Suboo, CM Cia Maritima, and Red Carter—whose aqua Cherokee Bandeau Bra top graced our July/August cover—were all honored at the event. Attendees sipped cocktails poolside while enjoying a showcase of the designers’ timeless pieces. Friday, July 18: Bright Prints, Sexy One Pieces, and Over-the-top-Glam The pre-show anticipation finally came to an end Friday as Poko Pano swimwear kicked-off the steamy series of runway shows—minus the runway. The Poko Pano models ditched the catwalk for the water as Poko Pano’s Paola Robba debuted her 2015 collection in The Raleigh’s iconic pool. With a combination of tailored neutrals, bright and bold patterns, leopard prints, and the occasional leather detailing, Poko Pano was surely a great start to this year’s Swim Week. Do- lores Cortes later wowed the crowd with sky-high hair and heels to accentuate the tribal glamour of the 2015 collection, featuring asymmetrical and floral prints with sexy silhouettes. Clover Canyon also debuted graphic prints and florals in the form of tailored and sporty neoprenes, complete with single-strap sandals. But it was Wildfox Swim and Beach Bunny featuring the Blonds that were the real showstoppers of the night. Wildfox brought back the 80’s in the chicest way possible, pairing the outrageously bright and bold swimwear with equally eccentric, 80’s-inspired accessories. Beach Bunny brought us cyber space stunners that hit the runway in galactic-themed bejeweled bodysuits, bright bustiers and sequin and spike embellished cover-ups. It was pure over-the-top glamour, and we were loving every single second. Saturday, July 19: Leather Bikinis, Crochet Cutouts, and Palm Frond Hair Ties Caitlin Kelly began day two of the shows by debuting easy breezy cover-ups that can be converted into hot swimwear. The phrase “sleek and chic” came to mind, as the collection featured mostly solid neutrals with elegant gold chain embellishments. Later, the L*Space by Monica Wise models graced a water runway inspired by the “girls who love the brand and who are always looking for the perfect water in their travels,” says Wise. “We took the runway and are transforming it into an amazing group of girls that look like sirens from the sea. They’ll be covered with gold scales, slick hair, wet skin, and barefoot. It’s a love affair with the water.” The collection had an eclectic array of bright and soft colors, with special attention paid to the back detailing. The intricately woven strings and crochet cutouts on the back of the bikini tops certainly made us fall in love with L*Space 2015. But it was the leather swimwear featured in Mikoh that really left us in shock and awe. Not one, not two, but numerous leather bikinis and long-sleeved leather one-pieces dominated Mikoh’s 2015 collection. Though it may not be the best for the beach, it certainly creates a statement that many a Miami fashionista would love to make. And, of course, Mara Hoffman later captivated guests with her signature vivid colors and prints. This year, leopard and parrot motifs were included, while palm frond hair ties completed the looks perfectly. To top off the night, The Daily Swim threw an after party at the Shore Club’s Red Room, where Hoffman made an appearance along with Poko Pano’s Paola Robba Sunday, July 20: Sexy Silhouettes, Bold Colors, and Warrior Princesses On day three, Caffe Swimwear brought a whole ‘lotta hot to the runway. The models stunned in a smattering of sexy suits in bright hues like yellow, orange, and pink—including our July/August cover model Jessica Bleier. The Luli Fama 2015 collection heated up the catwalk even more as the models strutted in designer Lourdes Hanimain’s famously flattering-to-the figure swimwear. The show began with a brief performance by dancers who looked like they had just stepped out of Cirque du Soleil, and was followed by models dressed in gorgeous and brightly colored bikinis, monokinis, and light and flowy cover-ups. Pooja’s 6 Shore Road closed the Sunday night shows with her Nepal-inspired collection. “Nepal has a little Indian influence, a spiritual influence. The woman is more of a strong woman, like a warrior. So you’re going to see that through the music, through the hair, the make- up,” says Pooja. Complete with fierce braids, nose-rings, and heels with tribal chains, the 6 Shore Road models took the runway in brightly printed high-wasted bikini bottoms and alluring multi-colored one-pieces.       Monday, July 21: Printed Speedos, Flirty Showstoppers, and Motorcycle Babes On the last day of MBFW Swim, IMG brought us a special show featuring Sauvage, Aguaclara Swim- wear, Mia Marcelle, Aquarella Swimwear and Toxic Sadie Swimwear. Sauvage showed off a mirrored metal bikini that truly took our breath away, while Mia Marcelle gave the ladies a little eye candy, debuting a few printed men’s speedos. Aquarella produced fun and flirty swimwear in multiple fun colors and cuts that could be worn for any occasion, and Toxic

Fashion, MSM Online, Shows & Events

Mercedes-Benz Fashion Week Swim Turns Up The Heat In Sexy Miami

By Katie Jackson/Photography by Imani Ogden On Monday, the Indah swimwear models walked the last runway at Cabana Grande at The Raleigh Hotel as the 10th anniversary of the Mercedes-Benz Fashion Week Swim came to a close.  Guests such as bloggers, editors, buyers, and fashionistas from across the globe were wowed by the MBFWS 2015 impressive lineup—including Beach Bunny featuring the Blonds’ over-the-top glamour, Mara Hoffman’s signature bright and bold prints, complete with palm frond hair ties, Minimale Animale’s racy-chic swimwear and edgy motorcycle helmets, and L*Space’s “Sirens of the Sea” gracing a water runway. It was simply fabulous. Thursday, as promised, the annual MBFWS kick-off party brought us an honorary showcase of designers that have participated over the years. We fell in love with the stylish palm prints of Suboo and Carmen Marc Valvo, and of course, MSM’s July/August cover designer Red Carter’s Art Deco-inspired black and white piece made us swoon. The shows began the next day, as Poko Pano’s Paola Robba debuted her 2015 collection in the Raleigh Pool—yes, in the actual pool. The rest of this year’s MBFWS certainly did not disappoint, as each show produced a resounding “ohh and awe,” from the guests as each model strutted past. (MSM’s July/August cover model Jessica Bleier included.) You can expect a full feature article on MBFWS 2015 in the September/October issue of MSM, including our interviews with designer Monica Wise of L*Space, Pooja of 6 Shore Road, as well as the directors of artistry from both Stila and Vincent Longo. You won’t want to miss these exciting exclusives.

Fashion, MSM Online, Shows & Events, Swimwear

10th Anniversary of Mercedes-Benz Fashion Week Swim

By Katie Jackson/Photo by Imani Ogden (Last years MBFWS 2014 Agua Bendita Collection.) July has notoriously been the hottest time in South Florida. No—not because of the scorching 90-degree weather—but because it is the time when bikini-clad models grace the runway in the hottest designs in swimwear for the annual Mercedes-Benz Fashion Week Swim.  This year, things are about to heat up even more as the MBFWS 10th Anniversary kicks-off at The Raleigh Hotel this Thursday. This time, we not only get to celebrate a week of spectacularly fashionable swimwear, but a decade of incredibly talented designers and the show that brought it all to life. On July 17, the annual MBFWS kick-off party will give a special honorary presentation to the designers that have taken part over the years (including MSM’s July/August cover designer Red Carter—who participated in the very first MBFWS.) The lineup for the rest of the week will surely not disappoint the 10,000 plus expected guests—with designers such as Mara Hoffman, Mikoh, L*Space, Aquarella, Luli Fama, Caitlin-Kelly, Rip Curl, Poko Pano, Beach Bunny featuring The Blonds, Caffé Swimwear, Suboo, and so many more. And, of course, the stylish late night after-parties and glamorous poolside celebrations will be in full swing. MBFWS will come to a close on July 21, leaving us waiting for the hottest runway show to return next year.  Until then, MSM will be there to give you the exclusive on every last glamorous detail.

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